One of the most important techniques to generate site traffic from Google is by using a keyword program like Google AdWords Keyword Research; used properly and together with some organic traffic development at the same time these techniques should provide sufficient leverage to give the maximum amount of traffic. But no matter what method you select to use you will still require good Google keyword research.
To be able to explain properly; organic listings are the sites displayed on the left side of the page in response to the given keyword or keyword phrase. Numerous factors contribute to the ranking of each site, though Google continues to be fairly secretive about the various criteria, but there are certain characteristics that most of the top search results for any particular keyword share.
Domain age is important; the older the site the more trust given by Google. The more one way links to the website, the higher it ranks. Good authority inlinks are also favored important factors. Additionally, related on-page SEO; the site should display page content related to the keyword submitted by the searcher. Achieving a well ranked site can be tough specially when using competitive text so choose them properly, maybe pick those with minimal competition. Google keyword research is the key and there are free programs to help, however, most of them will be unable to determine the invisible goldmine of small competition but well searched keyword phrases. Given your web page is optimized for its contained keywords your site will get traffic and become favorably indexed.
The right hand side of the page is reserved for paid for advertisements; in this spot anyone can purchase advertisements from Google, you just bid on words you believe will be popular then build an ad, when a search is started for that keyword resulting in a click on your advertisement you pay Google how much money that you bid for that specific keyword. While Google AdWords is one of the quickest methods to generate traffic it can prove costly; clicks on the more competitive words can be expensive because many fully commercial businesses use this method.
Veteran advertisers are well aware of exactly which are the most profitable, having dumped the ones which were costing money rather than earning it through a process of trial and error. It is sad but obvious that many money could be spent unnecessarily bidding on highly competitive words or by bidding on others that receive clicks but fail to make into revenue. Within Google AdWords there are resources that will help you discover keywords which you might not have regarded that not only get a good search rate, but have little competition and will therefore cost fewer.
To prevent being at the mercy of the time consuming trial and error process when you are evaluating the best phrases you could get help from Google by using their keyword research software. Some of the Google Keyword Research software is incredible and will actually permit you to grab, with complete legality; the most profitable phrases form your competitors for that reason enabling you to bid on low value but highly productive keywords.