It’s not as easy to write high converting AdWords ad copy as it may look to the beginner. All PPC platforms put severe restrictions on the length of the headline and ad body length. Your ads have a lot of work to do when they’re live, and if you don’t have much experience with copywriting then it really can be hard to do. So what we want to do is offer you some AdWords ad copywriting tips so you can begin improving your ads’ performance.
Don’t get in a hurry to make money if you’re lacking in PPC experience, and with ad testing you really should proceed with caution. You’ll be doing A/B split testing, and you don’t do that by testing everything all at once. You’re doing A/B split testing, and when you do that you only change one thing for each test. The reason is that when your conversions change, you need to know what caused the change. Then the next part is to just see which ad performed the best, and then you move on to test something else.
We always recommend writing totally unique ads and not plagiarizing any one else’s ads. It is well known among advertisers that many people steal the ad copy from ads they think are doing well. You can do that, up to you, but you will only be cheating yourself. Getting better with ad copy involves writing ads and studying ad copy and copywriting. There is no shortcut to business success, and people do it but the success is always short-lived.
Sooner or later you will pull away from all the lazy marketers, and that is a fact of business.
Last but not the least; don’t forget to focus on your ad’s formatting. Unprofessional looking ads are a big turn-off with people because they won’t take you seriously. So that also means there are no truly dumb mistakes like with spelling, grammar, or anything else that should never happen. While these considerations may not seem important to you, they will in time if you have them in your ads. You can also test the title by only having the first letter of the first word capitalized, and you’ll see a drop in conversions. Same goes for spelling, and if you make mistakes with that, then your conversion rate will really drop. This was a pretty good primer for AdWords ads, but you should learn something more comprehensive if you’ve never done PPC advertising.