As a result of a well outlined marketing system, Facebook has become the world’s best social network. If you want to use this advertising platform, then you need to have a few things in mind, which we will be discussing in this article.
One simple tip that new Facebook advertisers overlook is to separate ads by gender. This is necessary because men and women usually click on various types of ads. So if you really want to increase the effectiveness of your ad, you should make sure that you’re not ignoring this step. You will also find out that not only is the response not the same, but neither is the cost of the ad. For example, if you are advertising a weight loss eBook that has 2 versions, one for men and the other for women. In this instance, you can basically separate them by gender and examine the targeted results. By using this one simple feature you’d be able to tap into two different groups effectively, without worrying too much about the response.
When selling on Facebook, do not forget that there are many passionate people on Facebook and as a marketer, it is your duty to promote to them. What you must recognize is that passionate people often click on ads that they can identify with. You should aim for your ad getting an emotional response from your target group. The wisest way to accomplish this is to market to these passionate people and bring this out in your ads. Once you understand this basic principle, it’ll become a lot easier for you to get targeted response to your advertisement, which will obviously give you a higher return on investment.
This third tip is to bid high so that you get a fast approval of your ads. This is a thing that all Facebook advertisers know. Facebook acknowledges you must faster when you place higher bids. And yes, you can change your bid rate once your ad is approved. However, if your ads don’t get approved after a while, then this is wasted time that you could be testing your ads. So, use this trick to your advantage for as long as it is available. In conclusion, Facebook is growing and if you want to benefit from it, you must do a lot testing for your ad campaign to succeed.
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